Positively Alive, a Belgian Charity, sought comprehensive branding and communication strategies to further two pivotal goals. The first objective was to de-stigmatize HIV by disseminating positive, empowering messages through social media. The second goal involved fundraising for organizations combating HIV/AIDS while supporting research for a vaccine and cure.

We led Positively Alive's branding initiative, crafting a compelling logo and aligning all elements with their mission. Through a vibrant website, uplifting social media content, engaging fundraising activities, and consistent messaging, we facilitated the normalization of HIV. Additionally, we expanded their audience via a dedicated Facebook group, empowering a community to spread awareness effectively. Our efforts not only raised funds for HIV cure research but also directed a portion of the proceeds to support vulnerable and orphaned children in South Africa, particularly those living with HIV. This comprehensive approach led to a cohesive brand identity, fostering a supportive community committed to help end the HIV & AIDS epidemic.